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National Repository of Grey Literature 4 records found  Search took 0.01 seconds. 
Alternative Chanels of Distribution in Modern Retail Banking
 Janečková, Petra ; Vytopilová, Renata (referee) ; Zeman, Václav (advisor)
The master’s thesis deals with the acquisition of mBank customers through alternative distribution channels and their subsequent analysis. The work consists of the preparation and execution of marketing actions in order to expand portfolio of clients with business accounts. The last part of the work is dedicated to proposal of customer relationship management system, through which could lead to deepening relationships with customers.
Detailed record
The Banking Client Servis Through Alternative Chanels of Distribution
 Nezdarová, Martina ; Těšák, Pavel (referee) ; Zeman, Václav (advisor)
This master‘s thesis deals with the alternative chanels of distribution use in a retail banking at large and in Česká spořitelna in the concrete. The self-solution consists in the planning and the implementation of the pilot project by the alternative chanels of distribution use in the getting undergraduates as the bank clients.
Detailed record
Alternative Chanels of Distribution in Modern Retail Banking
 Janečková, Petra ; Vytopilová, Renata (referee) ; Zeman, Václav (advisor)
The master’s thesis deals with the acquisition of mBank customers through alternative distribution channels and their subsequent analysis. The work consists of the preparation and execution of marketing actions in order to expand portfolio of clients with business accounts. The last part of the work is dedicated to proposal of customer relationship management system, through which could lead to deepening relationships with customers.
Detailed record
The Banking Client Servis Through Alternative Chanels of Distribution
 Nezdarová, Martina ; Těšák, Pavel (referee) ; Zeman, Václav (advisor)
This master‘s thesis deals with the alternative chanels of distribution use in a retail banking at large and in Česká spořitelna in the concrete. The self-solution consists in the planning and the implementation of the pilot project by the alternative chanels of distribution use in the getting undergraduates as the bank clients.
Detailed record

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